The German Brand Award is an award for successful brand management in Germany. Its goal is to discover, present and offer recognition to pioneering brands and brand builders. Prizes are awarded for innovative brands, consistent brand management and sustainable brand communication, as well as personalities and companies which are pioneering in the brand world.
Real patients and their authentic stories are the focus of medi's 360-degree design campaign, which was launched in 2021. For the brand and campaign work on the variety of patterns and colours in vein, lymphoedema and lipoedema therapy, the family-owned company medi received the German Brand Award as “Winner” in the categories “Excellence in Brand Strategy and Creation – Brand Communication – 360° Campaign” and “Excellence in Brand Strategy and Creation – Brand Experience of the Year.”
Constant dialogue and communication with all target groups on an equal footing is particularly important to medi. In the empowerment campaign, the patients share their individual experiences with the condition and compression therapy. In 360-degree communication, the medi brand can be experienced and leave you with a positive feeling across different target groups and platforms.
The German Brand Institute and the German Design Council awarded medi the German Brand Award for the seventh time. In 2021 medi received the “Special Mention” award for its outstanding brand work regarding the medical compression stocking mediven angio* (GBA2021-24686). The award was given in the category “Excellence in Brand Strategy and Creation – Brand Communication – Integrated Campaign”.
According to the jury, the holistic, globally conceived campaign for the new mediven angio* product shows how medi reinvents compression and communicates holistically. This product innovation allows medi to provide even patients with risk factors with compression therapy for the first time – safely and backed by a clinical study.
medi once again received the German Brand Award for its outstanding brand work. The medical aid manufacturer was recognised in the category "Excellence in Brand Strategy and Creation – Brand Communication – Integrated Campaign" for its 360-degree campaign for the digital tool medi vision. It is the sixth German Brand Award for the Bayreuth family business since 2016.
According to the German Brand Institute and the German Design Council, medi is one of the best product and company brands in the industry. This year, medi received the German Brand Award again, this time in the “Excellent Brands” competition class in the “Health & Pharmaceuticals” category. This is the fifth German Brand Award medi has received since 2016. This highlights the stability of the brand and the continuous development of the company.
“We always think outside the box, look for new approaches and continue to develop our expertise on an ongoing basis”, says Managing Director at medi, Dirk Treiber. He is proud that the strong culture as a family business also influences the medi brand: “Our brand is shaped by our employees to a large extent. They convey our values, such as openness and empathy towards our target groups, and our commitment to continuously reassessing the status quo and developing new products to the outside world.”
The German Brand Institute and the German Design Council awarded medi two prizes as part of the German Brand Award in 2018. One winner award was in the “Excellence in Branding” premium class, which recognises outstanding brand management across industries. In this regard, medi impressed the panel in the “Corporate Brand of the Year” category. In addition, medi received the coveted prize in the “Industry Excellence in Branding – Health & Pharmaceuticals” category. After the awards in 2016 and 2017, these were already the third and fourth German Brand Awards.
The German Brand Institute and the German Design Council awarded medi the German Brand Award in 2016 and 2017. The Bayreuth-based company received the coveted award in the “Industry Excellence in Branding” competition class in the “Medical & Health” category in 2016. In 2017, medi also received recognition as a strong employer brand in the “Excellence in Brand Strategy, Management and Creation” class in the “Employer Branding” category.
"Thanks to the wide range of projects which medi offers to trainees, there’s a very broad spectrum of learning opportunities. Within the framework of the projects, as trainees we are given responsibility, which really promotes personal development and further training."
Jonas Bauernschmitt, Trainee Textile and Fashion Tailor
Intended purpose
* mediven angio is a round-knitted medical compression stocking used for compression of the lower extremities, mainly for the treatment of disorders of the venous system.
